Free e-books
General, educational guides as PDFs to read offline and print. Filter by series and language or start with a complete guide.
51 e-books
Digital Marketing · English · Complete guide
Complete Digital Marketing Guide
All 25 digital marketing topics in one free e-book: what each one is, how to get started and the common mistakes to avoid.
PDF · 102 pages · 270 KB
Digital Marketing · English
Fundamentals
Beginner guide to what digital marketing is, the main channels, how to start with a simple plan and how to follow what happens along the way.
PDF · 5 pages · 14 KB
Digital Marketing · English
Strategy
Learn how to build a digital marketing plan: goals, buyer persona, sales funnel and customer journey, with simple steps and common mistakes to avoid.
PDF · 5 pages · 13 KB
Digital Marketing · English
Market Research
Educational guide to market research: personas, interviews, surveys, secondary data and competitor analysis, in general terms and for beginners.
PDF · 6 pages · 15 KB
Digital Marketing · English
Product Launch
Educational guide to product launch: pre-launch, messaging, first audience, calendar, channels and post-launch learning, in general terms.
PDF · 5 pages · 13 KB
Digital Marketing · English
SEO
Learn what SEO is, how search engines work, keyword research, on-page SEO, backlinks and local SEO, explained in general terms for beginners.
PDF · 5 pages · 13 KB
Digital Marketing · English
Content Marketing
Learn what content marketing is, how to build a content strategy, an editorial calendar, a business blog and storytelling, in general and educational terms.
PDF · 5 pages · 14 KB
Digital Marketing · English
Social Media
Beginner guide to social media marketing: goals, content formats, content calendar, engagement and community, in general terms and with a critical eye.
PDF · 5 pages · 14 KB
Digital Marketing · English
Paid Ads
A beginner's guide to paid ads: how PPC works, CPC and CPA, audiences, remarketing, budget and measurement, valid in any country.
PDF · 5 pages · 13 KB
Digital Marketing · English
Email Marketing
Educational guide to email marketing: email list building, consent, segmentation, newsletters and open rate, in general terms for beginners.
PDF · 5 pages · 13 KB
Digital Marketing · English
Copywriting
Educational guide to copywriting: headlines, ad copy, calls to action and honest persuasion, with general concepts valid in any country.
PDF · 5 pages · 14 KB
Digital Marketing · English
Website Creation
Educational guide to website creation: structure, essential pages, speed, accessibility, mobile version and maintenance, in general terms.
PDF · 5 pages · 13 KB
Digital Marketing · English
Analytics
Learn marketing metrics, KPIs, conversion rate, UTM tags and attribution in a clear, general guide for beginners, valid in any country.
PDF · 5 pages · 14 KB
Digital Marketing · English
Privacy in Marketing
Educational guide to privacy in marketing: consent, purpose, data minimization, cookies, people's rights, storage and disposal, in general terms.
PDF · 5 pages · 14 KB
Digital Marketing · English
Conversion Optimization
Educational guide to conversion optimization: journey, page clarity, A/B tests, forms, friction and reading results, for beginners.
PDF · 5 pages · 14 KB
Digital Marketing · English
Lead Generation
Understand lead generation basics: landing pages, lead magnets, capture forms, qualified leads, conversion rate, consent and privacy practices.
PDF · 5 pages · 14 KB
Digital Marketing · English
E-commerce Marketing
Educational guide to online store marketing: product pages, catalog, reviews, shipping, trust and acquisition channels, in general terms for beginners.
PDF · 5 pages · 14 KB
Digital Marketing · English
B2B Marketing
Educational guide to selling to companies: decisions with several people, long cycles, educational content, relationships and alignment with sales.
PDF · 6 pages · 15 KB
Digital Marketing · English
Customer Retention
Educational guide to customer retention: post-purchase care, relationship programs, feedback and how to measure it, in general terms.
PDF · 5 pages · 13 KB
Digital Marketing · English
Branding
Beginner guide to branding: brand identity, visual identity, positioning, tone of voice, naming and audience, in general terms and with a critical eye.
PDF · 5 pages · 14 KB
Digital Marketing · English
Influencer Marketing
Learn how influencer marketing works, types of creators, how to choose partners, why clear ad disclosure matters and how to agree on a partnership.
PDF · 5 pages · 13 KB
Digital Marketing · English
Affiliate Marketing
Learn how affiliate marketing works, programs, commissions, affiliate links and why transparent disclosure is essential. General educational guide.
PDF · 5 pages · 13 KB
Digital Marketing · English
Local Marketing
Educational guide to local marketing: presence on maps and directories, customer reviews, accurate details and partnerships, in general terms.
PDF · 5 pages · 13 KB
Digital Marketing · English
Marketing Automation
Educational guide to marketing automation: CRM, lead nurturing, automation workflows and chatbots, in general terms for people just starting out.
PDF · 5 pages · 13 KB
Digital Marketing · English
Video Marketing
Educational guide to video marketing for beginners: short-form video, scripts, simple production, captions and accessibility, in general terms.
PDF · 5 pages · 14 KB
Digital Marketing · English
AI in Marketing
Learn the basics of AI in marketing: assistant tools, prompts, AI content, automation and limits such as human review, privacy and copyright.
PDF · 6 pages · 15 KB
Finance · English · Complete guide
Complete Finance Guide
All 24 finance topics in one free e-book: what each one is, how to compare options and the common mistakes to avoid.
PDF · 99 pages · 270 KB
Finance · English
Credit Cards
Learn about card types, fees, revolving credit interest, paying the bill in installments, points and miles, credit limits and fraud protection.
PDF · 6 pages · 16 KB
Finance · English
Loans
Learn about types of credit, total cost, early repayment, how installments weigh on income and warning signs of abusive offers and scams.
PDF · 6 pages · 15 KB
Finance · English
Mortgages
Understand amortization types, down payments, loan terms, closing costs, insurance, property valuation, refinancing and the risks of long debts.
PDF · 6 pages · 15 KB
Finance · English
Insurance
Learn what a policy, coverage, exclusions, deductible, waiting period and claim mean, and how to compare insurance in general terms beyond the monthly price.
PDF · 6 pages · 16 KB
Finance · English
Consortia
Understand group purchase plans with collective savings, fees, draws and bids, and why rules vary by country and the timing of awards is uncertain.
PDF · 6 pages · 15 KB
Finance · English
Investments
Understand asset classes, liquidity, term, risk, diversification, costs, investor profile and how to spot suspicious return promises in general terms.
PDF · 6 pages · 15 KB
Finance · English
Fixed Income
Educational guide to fixed income: how remuneration rules are set, maturity, credit risk, interest rate risk, inflation, liquidity and comparing costs.
PDF · 5 pages · 14 KB
Finance · English
Stocks and Exchanges
Educational guide to stocks and exchanges: dividends, volatility, brokers in general terms, long-term horizon, diversification and basic company analysis.
PDF · 6 pages · 14 KB
Finance · English
Investment Funds
Educational guide to investment funds: units, fees, strategies, redemption and policy, with risks and general rules that vary by place.
PDF · 5 pages · 13 KB
Finance · English
Real Estate Investing
A general guide to investing in property for income or appreciation, including real estate funds, low liquidity, costs, diversification and location.
PDF · 5 pages · 13 KB
Finance · English
Cryptocurrencies
Learn what crypto-assets are, how volatility, custody, fees and scams work, and why tax duties vary by country, in plain language.
PDF · 6 pages · 16 KB
Finance · English
Digital Bank Accounts
Compare digital accounts and traditional banks, licensed institutions, transfers, limits, fees, support and security, in general terms.
PDF · 6 pages · 15 KB
Finance · English
Currency Exchange
Understand currency exchange, spread, transfer fees, timing, cards abroad, licensed institutions and scams, in general terms.
PDF · 6 pages · 15 KB
Finance · English
Car Finance
Learn how vehicle financing, leasing and cash purchase differ, plus security over the vehicle, down payment, term and total cost, in neutral terms.
PDF · 6 pages · 14 KB
Finance · English
Retirement Plans
Understand retirement savings that complement the public system, plan types, costs, taxation, portability and withdrawals, in general terms.
PDF · 5 pages · 14 KB
Finance · English
Business Loans
Understand working capital, receivables advances, invoice discounting, collateral and total cost, and how to protect your firm from fake intermediaries.
PDF · 6 pages · 15 KB
Finance · English
Debt Negotiation
Educational guide to organizing debts, talking to creditors, checking an agreement before signing it and avoiding fake negotiation scams in general terms.
PDF · 6 pages · 15 KB
Finance · English
Personal Budget
Learn how a personal budget works: income, expenses, tracking methods and habits for organizing the month, with general educational content.
PDF · 5 pages · 14 KB
Finance · English
Emergency Fund
What an emergency fund is for, how to think about its size, where to keep it with liquidity and low risk, and when to use and rebuild it.
PDF · 6 pages · 14 KB
Finance · English
Credit Score
Understand what a credit score is, which factors influence it, how to read credit reports, correct errors and build healthy habits, in general terms.
PDF · 6 pages · 14 KB
Finance · English
Student Loans
Educational guide to student loans: types, interest, grace period, repayment, alternatives like scholarships and how to plan, in general terms.
PDF · 5 pages · 13 KB
Finance · English
Taxes
Educational guide to taxes for individuals: types, filing, records, deductions and deadlines, explained in general terms and without tax advice.
PDF · 6 pages · 14 KB
Finance · English
Financial Scams
Educational guide to financial scams: phishing, social engineering, fake investments, impersonation, account cloning and what to do after a fraud.
PDF · 6 pages · 15 KB
Finance · English
Financial Education
Guide to budgeting, emergency funds, credit, compound interest, contracts, digital scams and habits, valid in general terms and with a critical eye.
PDF · 6 pages · 15 KB
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- The content is general and educational: it is not professional advice, promises no results, and Humanevi does not offer financial or marketing services.